Current Issue

Volume - 2, No - 1 Page No.

Paper 01: PARENTS’ PERSPECTIVE TOWARDS PESTER POWER: ITS IMPACT ON THEIR BUYING BEHAVIOR 1-10
Dr. Ajit Singh Tomar
Paper 02: A STUDY ON ETHICAL ISSUES FACED BY THE CONSUMERS IN ONLINE SHOPPING 11-22
Akash Mishra, Bhavna Gera and Gitika Gera
Paper 03 : CHALLENGES IN IMPLEMENTATION OF GOODS AND SERVICE TAX (GST) IN INDIA 23-30
Deepak Singh and Rajni Narwariya
Paper 04: DESIGNED STRATEGY FOR MARKETING LEADS ENHANCEMENT OF BUSINESS MARKET SHARE 31-37
Juhi B and TPS Kandra
Paper 05 : TECHNOPRENEURSHIP: A NEED FOR FUTURE DEVELOPMENT OF BUSINESS SECTOR 38-49
Keshav Gaur and Prachi Sharma
Paper 06 : A STUDY ON IMPACT OF SALES PROMOTION ON CONSUMER BUYING BEHAVIOUR IN DIGITAL AGE: (STUDY BASED ON FUTURE RETAIL LTD.) 50-55
Namrata Singh and TPS Kandra
Paper 07 : : MAKING WORKPLACE ADAPTABLE TO MILLENNIALS THROUGH TRAINING AND DEVELOPMENT 56-64
Neha Jain
Paper 08 : GREEN HR MANAGEMENT: DRIVING PROFIT THROUGH CARBON REDUCTION 65-70
Neha Jain
Paper 09 : CRUDE OIL SHOCKS ON INDIAN ECONOMY 71-81
Dr. Kishan Singh Rathore; Dr. Nitin Singh Sikarwar and Dr. Nischay Kumar Upmanyu
Paper 10 : SOURCES OF INFORMATION SEARCH USED BY ONLINE CONSUMERS’ IN PURCHASE DECISION MAKING PROCESS 82-97
Oly Mishra
Paper 11 : IMPORTANCE OF DIGITAL MARKETING IN PRESENT SCENARIO: A REVIEW 98-108
S.K. Sharma; Manshi Dubey;Shivangi Chandravanshi and Nidhi Gautam
Paper 12 : TOURISM MARKETING VIA SOCIAL MEDIA IN INDIA: THE MOST EFFECTIVE MARKETING STRATEGY TO EVOLVE INDIAN TOURISM 108-116
Md. Tariqul Islam and Aswajit Boro