About The Journal

International Journal of research in Marketing Management is an international, bi-annual, peer reviewed journal for academicians and practitioners in the area of Marketing. IJRMM is a broad journal that aims to be at the forefront of the field. Hence, it welcomes contributions in various aspects of marketing. Looking at increase in importance of marketing in all the fields of business, entertainment, tours and travel, education etc; IJRMM aims at providing a platform to all the intellectuals that write research papers in this field for the enhancement and development of this field. The Journal covers both methodological and substantive issues.