• Dr. Shailja Bhakar is currently working as Assistant Professor – Marketing with Prestige Institute of Management, Gwalior since August 2007. She completed her PhD and MBA (Marketing) degree from Jiwaji University, Gwalior. She has published more than Thirty Five research papers in National and International Journals. She has published Twenty Five Case Studies at European Case Clearing House and Case Center. She has presented more than twenty research papers in national and international conferences and seminars. Ms. Shailja has conducted in-house training programs for a large number of budding entrepreneurs and taken sessions in Management Development Programs organized by MSME. She has coordinated and organized one international conference, one research methodology workshop, three case writing workshops. Her areas of interests are Consumer Behavior, Advertising and Sales Management, Brand Management and Organizational Behavior. She can be contacted at firstname.lastname@example.org.